Experience Design, Speculative Design
Collaboration between Royal College of Art x Imperial College London x California College of Arts x Lawrence Azerrad of LAD Design x Music Industry Artists. Featured in San Francisco Design Week, Museum of Design Atlanta.
TEAM Ashlyn Jackson, Harika Adivikolanu, Yan Yan and Yan Wang
ROLE Research & Synthesis, Conceptualizing, Storyboarding, Script and Voice Over
DATE 2019
This was a 2 week sprint project about what the future of the music world will look like during and post pandemic times. This workshop was conducted between CCA and the Royal College of Art in London. The final projects were shown in San Francisco Design Week 2020
For established and rising musicians like, the pandemic has created a need for greater connection with fanbases and interactions that coexist between digital and physical means. This experience helps the artist and the audience feel more connected through music, visuals and audience participation.
Memento is an interactive music exhibition that looks into the interactions between digital and physical mediums. Storytelling was used to bring curated artists stories to life as they are projected in an immersive installation. Audiences can participate by weaving their own stories into that of the Artist's ultimately bringing the fans a sense of community.
Memento is an interactive installation designed to give fans a meaningful look into the personal stories, influences and causes that shaped their favorite artists. Fans use digital tiles to write personal reflections, messages of support or shared hardships which then become a part of a communal storyboard around the artists’ work, creating a deeply personal immersive experience. Inspiration was drawn from everything between immersive installations and experiences, to museum interactive and digital tools.
The breakdown of illustrations below explain the immersive journey that a exhibit participant would go through while attending various exhibitions. The concept was that the exhibitions would exist as pop up installations rotating through different artists that either had great demand or needed more awareness. As the artist shares about their life and creative process, exhibitors use a digital tile and pen to share digital notes with their community and later sync them with their exhibition app.
Memento was featured in San Francisco Design Week as well at Museum of Design Atlanta's The Future Happened exhibition.
Designing The Future of Music facillitates conversations and creative decisions across disciplines of design within the sphere of music. The history of recorded music is one of design opening doors, connecting artist to audience, forging emotional bonds, inspiring powerful memories and defining the face of popular culture. With exploration of a myriad of genres and mediums, Designing the Future of Music at GID focused on design’s power in expanding the access, discovery, and experience of music today and tomorrow. Program outcomes are to explore and reimagine the rich and evolving relationship between design and music.
Examples from immersive installation designs, community-based music ceremonies were studied. At our starting point we were interested in themes around immersive and sensory experiences, tribal music customs, designing for crowds, storytelling and collective vs private identity.
We had a unique, challenging and rewarding design process working across different time zones between California, London and Japan during the 2 week design sprint.
