The Future Happened

UX Design, Exhibit Curation, Experience Design

Museum of Design Atlanta Exhibition co-curated by Lawrence Azerrad, a 2-time Grammy award-winning creative director, author and curator; Ruby Savage, an internationally known creative director, DJ and music & culture curator; Floyd Hall, a media strategist, cultural producer and documentarian from Atlanta; and Marlin Fuentes, a designer, researcher, ethnomusicologist and entrepreneur working at the nexus of culture, emerging technology and design. Featured in FastCompany, It's Nice That and Recording Academy - Grammy.com.

TEAM Lawrence Azerrad, Ruby Savage, Floyd Hall, Marlon Fuentes, Harika Adivikolanu, Oriana Ren, Omar El-Sabrout, Sarah Panzer, Christian Pugsley, Seetharaman Subramanian, Daniel Karaj

ROLE Education Initiative Author, Producer, Web Designer

DATE 2021

context

The Future Happened is an online music and speculative design exhibit through the The Museum of Design Atlanta, live until April 2022.

impact

The Future Happened examines how design and art deepens our relationship with music. 40 artists from Europe, Africa, Japan and across the United States showcase the intersections between music, art, design and technology.

solution

The online exhibit is showcased through the lens of six primary categories – technology, timelessness, community, power, Atlanta and healing – which allow viewers to explore creative expression and futuristic ideas at the intersection of music and design.

outcome
THE FUTURE HAPPENED:
Designing the Future of Music

The Future Happened is an online exhibition examining how design and art deepens our relationship with music. Design can be key in sharing our stories and amplifying our power to make a difference in the world. The Future Happened examines innovation and technology that enhances connections while reinforcing our capacity to spark change.

outcome
Artist Engagement

With a focus on Atlanta the exhibit charts the city’s vast sphere of influence locally and globally, while highlighting 40 artists from Europe, Africa, Japan and across the United States. Featured artists represent a spectrum of genres – from Afro-fusion and hip-hop to indie rock, nu metal, punk, electronica, rapper poet, house pop and soul – and include Adama Jalloh, Charlotte Adigéry, Clipping, Peter Saville, Nep Sidhu, Daito Manabe, Spillage Village and more.

Featured projects include an interactive sonic and walkthrough experience through the original home and studio of Atlanta’s legendary Dungeon Family, based entirely on new interviews with the founding members of Organized Noize; music events through Volta, an artist-driven VR platform that empowers musicians to create custom performance experiences by converting their music into an interactive world; music-inspired work of internationally acclaimed London-based photographer Adama Jalloh; an exclusive deconstruction of the artifacts and ingredients created for use in the Shabazz Palaces’ film Welcome to
Quazarz by Black Constellation artist Nep Sidhu; new work inspired by the exhibition from Atlanta-based freestyle organization Soul Food Cypher; exclusive interviews, process archives and prototypes from the designers, artists, technologists and filmmakers behind works for Beverly Glenn-Copeland, Burna Boy, Chicano Batman, The Church of Coltrane, Clipping, The Deftones, Jidenna, KAZU, Fela Kuti, New Order, Sampa The Great, The Sex Pistols and Record Culture Magazine; music-based design speculations on the future from CCA -California College of the Arts and Imperial College London; and much more.
PRESS
News

The Future Happened was featured in FastCompany, It's Nice That and Recording Academy-Grammy.com.

PROCESS
Website Architecture

Through six primary categories – technology, timelessness, community, power, Atlanta and healing – viewers can explore how creative expression at the intersection of music and design can drive change across a variety of disciplines, including fine art, augmented reality, spatial audio, film video, animation, photography, fashion, zines, speculative design, choreography, happenings, performance and graphic design.

OUTCOME
The Future Happened:
Education Initiative

Along with the virtual exhibition, The Future Happened education initiative allows viewers to participate in online programming for adults and children exploring Zine culture – a DIY and tactile way to share stories that draw from personal perspectives. Inspired by Zines first used in the 1970s to help promote punk music, the educational program will invite participants to learn how they can make and share their own story through Zines.

PROCESS
Zine Challenge

The Future Happened Zine Challenge examines the most fundamental utilities of music, how it can reflect our emotions, alter our emotions, reflect our histories and hopes. Building on this understanding, participants explore what it means to use visual art to describe music, how music is expressed visually, and how this relationship can help us form deeper connections to the power of music and what it represents. During the creation process, participants are encouraged to draw inspiration from contemporary and loved historical examples of zines.